Conversion Rate Optimization Built Around Your Visitors
LinkGraph’s conversion rate experts use data analytics to understand how website traffic interacts with your site, improve lead generation and sales, and turn more visitors into customers.
Start With the Action That Matters
Conversion rate optimization is the process of testing and iterating on website elements to drive more users toward a desired action—whether that is a CTA, form submission, sale, or demo booking.
Lead Generation
Review the path from a landing page to an enquiry or completed form.
Purchases
Look at the usability, copy, and calls to action that support a purchase decision.
Demo Bookings
Make the next step clear for visitors who are ready to speak with your team.
From Visitor Behavior to a Testable Improvement
Hotjar, Google Analytics, and controlled testing help connect a design decision to the action you want visitors to take.
Define the Conversion
Choose the action to evaluate: an enquiry, form submission, purchase, or demo booking.
Find the Friction
Use behavior tracking and analytics to identify where visitors struggle or leave the conversion path.
Test a Focused Change
Compare targeted changes to calls to action, usability, or landing-page copy with A/B or multivariate testing.
Measure and Iterate
Use the test results to decide what to keep and which part of the experience to investigate next.
What We Review on the Page
A useful test starts with a specific part of the visitor experience.
Calls to Action
Check whether the next step is visible, understandable, and relevant to the visitor.
Forms and Booking Paths
Review the steps between a decision to act and a completed enquiry or booking.
Landing-Page Copy
Evaluate how the page explains the offer and supports a decision.
Usability and Presentation
Investigate friction caused by navigation, layout, typography, and visual emphasis.
Frequently Asked Questions
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