Many digital marketing agencies like fatjoe.com are currently promoting niche edits as a white-hat link building strategy. Although they claim this kind of blogger outreach will get you contextually relevant links, these are just the same old black-hat ways disguised as sound strategies.
Niche edits are a risk you shouldn’t take. Google crawlers are getting increasingly sophisticated at recognizing backlink manipulation. They will know when an old blog post or piece of content has only been edited to include a new link, which could end up penalizing your site as a result. Even if there are some content updates where the niche edits are placed, Google doesn’t like these manipulation strategies.
Creating original content for each link placement is a white-hat strategy that will both build your backlink profile and your reputation as an authority in your industry. As a full service SEO and digital marketing agency, LinkGraph has earned our award-winning status because of our focus on quality and white-hat techniques. We won’t cut any corners, and will get you the quality placement your backlink profile deserves.