From Niche Player to Industry Leader: Vehicle Rental Company’s Remarkable SEO Journey

The client is a vehicle rental app and offers a wide variety of vehicles, ranging from trucks and vans to electric options, available for rent through their mobile app and website, making them an innovative player in their industry.

When our client, a company providing businesses and individuals with instant access to commercial vehicles, approached LinkGraph, they were looking to increase their online visibility and authority through an SEO strategy. 

They needed a specialized service and a holistic SEO approach to reach their target audience and achieve their SEO goals. This case study shows how LinkGraph’s services helped the client become one of the leading brands in their industry.

Challenge

The client faced the unique challenge of communicating their game-changing approach to vehicle rentals. Their mission was so forward-thinking that finding the right way to connect with users through search was critical.

They needed more than just traffic—they needed to be found by the right people, at the right time, with the right message.

A comprehensive keyword and topical research strategy was essential to help the client navigate their niche market. But beyond that, they required backlinks that were specific and relevant to their industry—links that didn’t just increase traffic but also built authority with search engines like Google.

The client needed a partner that could take a truly holistic approach to SEO and meet all their needs, from keyword research to authority building and technical optimization. That’s why they turned to LinkGraph.

Solution

LinkGraph’s Small Business Boon Managed Services and Rushmore Link Building package proved to be the perfect fit for the client. This included authority building through high-quality links from relevant websites, optimized onsite content, web development, and technical SEO enhancements.

With access to Search Atlas, a dedicated account manager, and real-time order tracking, the client was given the tools to succeed from all angles.

The holistic SEO approach included building a network of links from a variety of relevant sources, all tailored to the client’s industry. By ensuring that these links came from high-authority websites, LinkGraph helped the client appear more organically authoritative to Google.

The White Hat approach and variety in link-building techniques made the client’s rise in authority seem natural, allowing Google to see them as a trusted, relevant source.

LinkGraph also conducted in-depth keyword and topical research using cutting-edge topical mapping tools to ensure the client’s content delivered exactly what their audience was looking for. The result was high-quality content that resonated with users and conveyed the client’s innovative vision.

On the technical side, LinkGraph made their website fast, lightweight, and mobile-friendly, ensuring it performed well in search results and provided an optimal user experience (UX). These UX optimizations not only improved the website’s performance but also engaged the client’s audience, encouraging them to interact with content and return regularly.

Results

The results speak for themselves—LinkGraph’s SEO strategy delivered game-changing outcomes.

In just the first 11 months (from June 2021 to May 2022), the client’s organic keywords skyrocketed from 5,696 to 8,113, marking a 42.43% leap.But the real showstopper? The monthly organic traffic exploded from 11,226 to a jaw-dropping 40,023, an astounding 256.52% increase.

The momentum didn’t stop there: their top 3 keyword rankings surged by an impressive 302.70%, going from 37 to 149. Even more remarkable, Page 1 keyword rankings leaped from 129 to 954—an eye-popping 639.53% boost.

And when it came to authority, LinkGraph’s links made the client’s referring domains soar by 73.32%, from 566 to 981.

But the long-term results? Absolutely phenomenal. From June 2021 to September 2024, the organic keywords jumped from 5,696 to 18,056, an increase of 216.99%. On the other hand, the monthly organic traffic maintained a high traffic from 11,226 to 37,019, a growth of 229.76%.

Top 3 keyword rankings saw a breathtaking 1116.22% rise, from 37 to an impressive 450. Page 1 rankings didn’t just improve—they shattered expectations, skyrocketing by 1294.57%, with 1,799 keywords now dominating the first page.

The client’s authority kept climbing as well, with referring domains reaching 1,091—a solid 92.76% increase.

LinkGraph’s holistic SEO approach wasn’t just about better visibility—it was a transformation. The client became a recognized authority in their niche, gaining the kind of relevance and trust that fuels long-term success in a competitive digital world.