From Ripples to Waves: Canadian Ferry’s Explosive SEO Growth Shatters Industry Norms

Our client, a ferry service in Canada, offers more than just fast and convenient travel between two downtown cities. They provide a community-centered travel experience, prioritizing exceptional service, with accessible ports, friendly crew, and seamless journeys.

However, their focus wasn’t just on increasing traffic and rankings—they wanted to ensure their message was transmitted clearly, enhance the user experience for those acquiring tickets, and strengthen their brand’s authority.

Challenge

The client faced difficulties in finding the right keywords to attract their ideal audience and convey their unique value proposition effectively. As a trusted local service, they not only needed to climb search rankings but also boost their authority within the industry and build trust with potential travelers. Beyond that, they needed to ensure a smooth, enjoyable experience for users navigating their website—an element critical for both SEO and customer satisfaction.

Recognizing the complexity of these challenges, they turned to LinkGraph. The ferry service chose LinkGraph because of our proven track record with a holistic SEO approach, which has delivered measurable results across a variety of industries. The client wanted a comprehensive solution that could handle authority building, content optimization, and technical SEO to meet their multifaceted needs.

Solution

To tackle the client’s challenges, LinkGraph implemented its Business Growth Plan Managed Services. This robust plan provided a mix of authority building, onsite content creation, and web development, all underpinned by a strategy developed by an experienced SEO strategist.

In addition, they gained access to Search Atlas, an enterprise-level SEO suite, enabling them to harness powerful tools for growth.

They also benefited from the support of an account manager, a dedicated SEO writer, and a private Slack channel for real-time collaboration. 1-on-1 consultations with an SEO specialist, live chat support, and monthly reporting ensured the strategy remained agile and results-driven.

The LinkGraph team started building the client’s authority by acquiring high-quality backlinks recommended by an SEO strategist. These links were carefully chosen based on Domain Authority and Organic Traffic and were closely tied to high-quality, relevant content.

LinkGraph’s team also conducted comprehensive keyword research and topical mapping, placing the right NLP terms, entities, and keywords throughout the client’s content. This made the website more relevant for both users and search engines, ensuring it resonated with those searching for ferry services while also improving its visibility in search results.

On the technical front, LinkGraph optimized the client’s website to the highest standard. Our team identified and corrected indexing issues, improved loading times, and ensured that the site was fully optimized for SEO. These technical improvements made the website faster, lighter, and more enjoyable to use.

Every optimization was geared toward making the user experience as seamless as possible. By analyzing user behavior and making data-driven adjustments, we ensured that users stayed engaged with the site, enjoyed their time navigating it, and were more likely to return.

This focus on user experience is critical for SEO, as Google considers factors like session duration, bounce rate, and user clicks when determining rankings.

Results

In just seven months, the client saw remarkable improvements. Organic keywords surged from 4,554 to 7,225, representing a 58.65% increase. Monthly organic traffic followed suit, climbing from 39,948 to 63,318, an impressive growth of 58.50%.

Additionally, 79 highly competitive keywords found their place in the top 3 rankings, cementing the client’s position as a leader in their niche.

The number of backlinks skyrocketed from 1,532 to 4,352, an astounding 184.07% increase, while referring domains grew from 336 to 470, marking a 39.88% rise.

In a short period of time, LinkGraph’s holistic SEO approach exceeded the client’s expectations. With such incredible outcomes, the client has decided to continue their partnership with LinkGraph to sustain and grow their success even further.