Bulk DA Checker Tool

Domain authority is determined on a logarithmic scale, meaning that individual domain metrics don’t necessarily increase or decrease the score equally. Rather, more important metrics will have a more noticeable effect whereas less important ones will have a less noticeable impact. Brand new domains start with a DA of 1, and due to these logarithmic calculations, it’s much easier to increase a lower domain authority score than it is to increase a high one.

Typically, sites with a high-volume of quality backlinks and high external link popularity will have top end DA scores, whereas new sites or those of smaller businesses with fewer links will be on the lower end. Each website’s DA can be affected by the other sites it is associated with. It’s crucial to remember, however, that domain authority is more of a comparable metric of a site’s quality rather than an absolute one. The internet is a near-infinite resource, and it’s impossible to be in competition with the entire web at once. Instead, it’s important to look at your direct competitors within your site’s niche and aim to have a higher DA than their sites. You only need to outdo your competition to enjoy higher overall rankings.

While this may seem overly simplified, you really only need one link-building strategy, and that is to create high-quality content that is link worthy. For certain websites, this can mean creating long articles with quality internal links, viral-ready video content, or interactive materials, but this doesn’t have to be the case. Some sites are able to gain quality links from tools they create or from services they provide. It all depends on your goals and your niche. You can think of your strategy as your overall goal for link building, and you’ll get there by employing various tactics.

Of course, you can’t expect to maintain web traffic or find good link building opportunities if you aren’t doing a good job of optimizing your site for the best possible experience. While it’s always great to have quality content and good links from different domain names, these efforts won’t mean much if you aren’t offering a great user experience. It’s important to make sure your content is optimized for all users, which will generally mean having two separate sites—one for desktop and laptop users and one for mobile users. Considering that over half of web traffic these days is from mobile devices, having a site that’s inconvenient for mobile users can absolutely destroy your chances at success. You might also program your site to send a notification to interested users when you have more relevant content for them.

With digital assistants and smart devices continuing to rise in popularity, it’s also important to optimize your content for voice search. Some experts are estimating radical increases in voice search in the coming years, so metrics like Alexa rank may become just as important as the Moz rank over a short passage of time. To raise voice rankings, you’ll want to have some content that prioritizes natural language over keywords, as voice search is much more conversational. This also means you’ll need to have some content that doesn’t get too technical, as you’ll need to at least partially appeal to a vast audience, regardless of target audience. Since voice search often involves searching the local area, you’ll likely want to put a greater focus on local SEO efforts, as well.