B2B Enterprise Security Companies Skyrockets From a Newcomer to a Multi-Billion Dollar IPO

Founded in 2016, the client, a leader in B2B enterprise security, aimed to redefine enterprise security systems by integrating high-end cameras with advanced cloud-based software. Each product is designed to provide organizations with real-time insights into factors affecting the safety and comfort of their environments, enabling immediate and effective responses.

This capability helps clients minimize security risks, reduce workplace frustrations, and eliminate costly inefficiencies. The company’s mission was to overcome the limitations of traditional enterprise video security systems, which lagged behind the progress seen in the consumer market.

Problem:

Despite offering innovative solutions, the client faced significant challenges in gaining online visibility and ranking well on Google’s search engine results pages (SERPs). The team consisted of visionaries striving to spread awareness about their state-of-the-art products, but they struggled with poor market visibility and low discoverability in Google search results.

They needed to break through in a market dominated by well-established incumbents. However, they didn’t just want more visibility and visitors. Their goal was to establish themselves as industry leaders, educate potential customers about their advanced security solutions, and reach a broader demographic.

The client required a comprehensive strategy to attract visitors, establish a strong online presence, and bring in the right audience. Recognizing the need for expert assistance, the client turned to LinkGraph for their SEO knowledge and expertise.

LinkGraph’s team, with its track record of SEO results across numerous sectors, was well-positioned to understand the client’s unique challenges and offer customized solutions.

Solution:

The client chose LinkGraph’s Business Growth Managed Plan, which offered a comprehensive suite of services tailored to their needs. This included in-depth keyword strategy analysis, competitor research, content outlines and strategies, regular SEO reporting, and a range of other supportive services, all designed to optimize the client’s online presence and drive business growth.

LinkGraph’s approach covered all four pillars of holistic SEO: optimizing technical SEO, creating quality content, building authority, and enhancing user experience and behavior. Technical SEO improvements played a significant role in the strategy.

The team conducted a thorough audit of the client’s website to identify and fix any issues that could hinder its performance in search engine results. This approach ensured that the website was fast-loading, functional, and visually appealing.

LinkGraph optimized all website material for search engines while providing valuable information to visitors. This included developing a robust content marketing strategy, crafting thought leadership pieces that highlighted the unique advantages of the client’s products.

An in-depth keyword strategy analysis was conducted to pinpoint the most effective keywords and phrases relevant to the client’s business. This analysis was complemented by extensive competitor research, which provided insights into the strategies of leading competitors and helped the client identify opportunities to outperform them.

LinkGraph also developed detailed content outlines and strategies, creating a roadmap for ongoing content creation that would keep the website fresh and relevant. This strategy was designed to attract and engage the target audience, encouraging them to stay on the site longer and explore more pages.

The team implemented high-quality and highly authoritative links. This link-building strategy positioned the website as a trustworthy source of information for Google, thereby enhancing its visibility and ranking in search result pages (SERPs).

In addition to these core services, LinkGraph offered a range of other supportive services to further enhance the client’s online presence. This holistic approach ensured that every aspect of the client’s digital marketing was optimized.

Results:

The results were so impressive that the client is now eyeing a multi-billion dollar IPO. In the first 12 months, their monthly organic traffic increased from 362 to 5,243, a remarkable growth of 1,349%. Their organic keywords also increased from 317 to 1,763, an increase of 456%.

Over a period of 72 months, the client’s monthly organic traffic skyrocketed from 362 to 140,357, representing a remarkable 38,619% increase. The number of organic keywords grew from 317 to 32,054, an astounding increase of 10,011.67%.

Additionally, the client’s backlinks surged from 125 to 477,590, while referring domains increased from 30 to 8,217. The domain rating (DR) improved from 30 to 72, and the trust flow went from 15 to 27, establishing the client as a highly trusted website by Google and within its industry.

The client continues to achieve impressive results thanks to our strategy. In the last 12 months alone, the client’s monthly organic traffic increased from 79,007 to 140,357, a 77.5% rise. The number of organic keywords grew from 22,083 to 32,054, an increase of 45.3%.

Currently, over 8,217 domains are referring to the client with backlinks, enhancing their site’s brand exposure and raising its recognition industry-wide. We expect all of their metrics to continue improving over time.

Finally, thanks to LinkGraph’s expertise, the client had 823K total clicks to their website and 18.6 million impressions from SEO efforts, according to Google Search Console data.

Through their partnership with LinkGraph and by leveraging a holistic SEO strategy, the client successfully overcame their initial challenges and established a strong online presence. From a newcomer challenging the status quo to a company now poised for a multi-billion dollar IPO, the client continues to lead the market in the B2B enterprise security industry.