Choosing The Right Link Building Packages For Your Business

What are link building packages?

Link building is one of the most important aspects of search engine optimization (SEO). It helps you boost your website’s ranking, visibility, and credibility on search engines. However, building links can be a daunting task if you don’t have the time or resources necessary to invest in an effective strategy.

The solution is outsourcing your link building strategy to a link building agency. They help you get high-quality links quickly and easily without having to spend hours doing research and reaching out to different websites. Once you’ve engaged a link building company, the next step is to select a package for link building.

These packages offer a strategic and holistic approach to improving your website’s internet presence, building brand awareness, and driving organic traffic to your site. Since not all backlink building packages are worthwhile, you’ll need to make sure you choose a package that provides you with the highest-quality links possible for your business, brand, and budget.

What is included in a link building package?

When you’re looking for link building services, it’s important to understand what’s included in the package. You need to do some prep work before the link building campaign can begin.

Current Backlink Analysis

Phase one usually involves analyzing your current backlink profile to identify potential opportunities for improvement and areas of weakness. This information is crucial in developing a customized link building plan tailored to your website’s specific needs and goals.

Competitor Analysis

Competitor analysis is another pre-campaign exercise that allows you to understand the strategies that are working for similar websites in your industry. With the knowledge you get from competitor research, you can create a strategy to outperform your competitors and establish your website as an authority in your niche.

Once the prep work is done and useful data is compiled, backlink packages usually include three services: link prospecting, link building, and link monitoring.

Link Prospecting

This is the process of finding potential links to your website. It involves searching for relevant websites, using link building tools or free link building sites like Google Search, and contacting the webmasters or editors to request a link. Relevance is the key quality to keep in mind when identifying prospects.

Link Building

This is the process of getting those links. Link acquisition is where your content marketing comes into play. The first step is content creation, as high-quality, valuable, and relevant content is more likely to attract backlinks from reputable websites. It may include creating informative blog posts, press releases, engaging infographics, or insightful guides that are valuable to your target audience.

The next step is your outreach campaign, in which you approach relevant websites to secure backlinks to your web page through guest posting, content collaborations, or resource link building.

Link monitoring

This is the process of tracking the progress of your link building campaign and ensuring that your links are still live and providing value. Regular reporting and analysis are essential to tracking the progress of your link building efforts and making necessary adjustments to optimize results. This may involve using tools like Google Search Console or Search Atlas with analytics to audit and track your links.

Things to look for when choosing a link building package

Selecting the right link building service packages is crucial for building authority, boosting visibility, and ultimately driving conversions for your business. With so many options available, it’s important to know what factors truly matter when comparing packages.

Here’s a guide to the essentials, from link quality to strategy alignment, to help you make the best choice for your business.

1. Link Quality and Authority

Not all links are good links. The quality of the links included in a package is one of the most important elements to consider and is a meaningful factor in your reputation management. You want to make sure that the links you’re getting are high quality. Ideally, they should come from industry-relevant, reputable websites with strong domain authority and minimal spam scores.

Domain authority (DA) is a metric that measures the trust and authority of a website. It is calculated by looking at a number of factors, including the number of links a website has, the quality of those links, and the age of the website. A website with high domain authority is likely to be more trustworthy and have more authority than a website with low domain authority. This means that the links coming from that website are likely to be more valuable.

How do you check a website’s domain authority? There are several tools you can use, including LinkGraph’s DA checker.

High-quality links from these authoritative sites signal to search engines that your site is reputable and trustworthy. Look for providers who prioritize quality over quantity, as this will have a more lasting impact on your SEO.

2. Customization Options

Every business has unique needs, so it’s essential to find a package that aligns with your specific goals and audience. A one-size-fits-all approach can lead to missed opportunities for targeted growth. Make sure you choose a package that’s the right size to provide you with the number of links you need, as well as a variety of link types to help you to get the most out of your link building campaign and improve your website’s SEO.

Opt for a package that offers flexibility and customization, whether it’s tailored anchor text, link placement, or link velocity. Providers that take the time to understand your brand and audience will deliver more effective results.

Finally, be sure to research the company you’re working with. Make sure they have a good reputation and a history of providing quality services.

3. Price

A business is always concerned about the bottom line in any decision-making, so the cost of link building is a major consideration. However, it’s more important to make sure you’re getting good value for your money. Look for a package that offers a good mix of quality and affordability.

At LinkGraph, we offer a range of link-building packages to suit every budget. Our packages include a variety of high-quality link-building services, including your preferred Domain Authority or Organic Traffic.

4. Transparency and Reporting

Clear communication and regular reporting are key to a successful link-building campaign. Before signing up, make sure you’ll receive transparent updates on progress, link placements, and results. Look for a package that includes detailed reports with metrics like domain authority, referral traffic, and keyword rankings so you can accurately track return on investment and adjust your strategy as needed.

5. Safe, White Hat Practices

Some link-building tactics can yield fast results but come with long-term risks if they violate search engine guidelines. It’s crucial to choose a package that adheres to white hat practices, ensuring your links are built naturally and responsibly with no spamming. The algorithm is unforgiving and has zero tolerance for black hat SEO tactics. White hat providers will avoid black hat practices like buying low-quality links or engaging in link schemes that could ultimately harm your site’s rankings. Always aim for high-quality backlinks.

6. Turnaround Time

This refers to the duration it takes for the link building service to complete the agreed-upon tasks and deliver the desired results. Some link building agencies take longer than others to deliver results, but keep in mind that the turnaround time of link building packages can vary depending on the size and complexity of the project, the number of backlinks required, and the overall strategy employed.

Typically, a standard package may take anywhere from a few weeks to a few months to show significant improvements in your website’s search engine ranking. It’s crucial to work with a reputable service provider who can provide a clear timeline for the completion of the work, ensuring transparency and accountability throughout the process.

By understanding and considering the turnaround time of link building packages, you can effectively plan your digital marketing strategy and set realistic expectations for the results. Remember, quality link building takes time and effort, so patience is key when aiming for sustainable and long-term SEO success.

That said, most providers should be able to deliver results within two to four weeks. If you need faster results, you may want to consider a package that includes a rush delivery option for an additional fee.

7. Customer Service

When you’re investing in a link-building package, the level of customer service can make all the difference in your experience and results. Providers who communicate clearly and respond promptly help ensure your needs and expectations are met smoothly and efficiently. With excellent customer service, any questions or concerns you have are handled quickly, making for a much easier and more satisfying experience.

Great customer service also means a higher level of customization in your package. Providers who prioritize your satisfaction will take the time to understand your specific goals and challenges, creating a more tailored approach that fits your needs. This kind of personalization often leads to a more targeted strategy and stronger results for your site.

Lastly, top-notch customer service helps build trust and long-term partnerships. When a provider goes the extra mile for your satisfaction, it creates a collaborative relationship that can extend well beyond a single campaign. By choosing a provider who values customer care, you’re setting up a partnership that can continue to deliver real, ongoing benefits for your site’s SEO and overall performance.

8. Alignment With Your Overall SEO Goals

Link building isn’t a standalone effort—it should align with your broader SEO strategy to maximize results. Look for a provider that understands the big picture and can offer guidance on how link building fits into your other SEO initiatives, like content marketing, on-page optimization, and social media. A strategic approach that connects the dots across your marketing channels will drive sustainable growth.

By keeping these factors in mind, you’ll be well-equipped to choose a link-building package that’s an asset that strengthens your online presence and supports your long-term business goals.

Is buying a link building package worth it?

When you’re considering investing in backlink services, it’s all about weighing the pros and cons: the benefits against the potential risks. Link building is a key piece of any SEO strategy because it boosts your website’s PageRank and authority and improves visibility in search engine rankings. Purchasing a package from a reputable provider can save you time and effort in securing quality backlinks from relevant websites. These backlinks can drive more organic traffic to your site and enhance your online presence.

However, it is important to choose carefully, as some providers’ unethical practices can harm your website’s reputation and SEO performance. Low-quality or spammy backlinks can result in penalties from search engines, potentially leading to a drop in rankings—or even worse, removal from search results altogether. That’s why it’s vital to research and choose a trustworthy provider who follows best practices and focuses on quality, relevant backlinks from reputable sites.

In the end, a well-structured and ethical link building package can be a valuable investment for your website’s SEO organic traffic. Just be sure to go with a provider who prioritizes quality over quantity and aligns with your long-term SEO goals.