Canadian Retailer Revolutionizes Online Presence with Unprecedented SEO Growth

The client is a Canadian apparel online retailer passionate about empowering style-savvy individuals through fashion that celebrates individuality and personality. Their brand values are deeply rooted in optimism, fostering meaningful relationships, and creating positive experiences for their customers. They also support local partners and contribute to their community.

This case study explores how LinkGraph helped this retailer increase their authority, improve search engine rankings, and boost traffic while effectively communicating their brand message and enhancing user experience.

Challenge

Building a strong authority in the highly competitive apparel e-commerce industry is no small feat, especially for a retailer constantly adapting to evolving online shopping behaviors.

The client faced the daunting task of finding the right keywords and reaching their diverse audience with the perfect message at the perfect time to effectively communicate their brand values.

They needed to increase their authority not only in search rankings but also within their niche, gaining more confidence from the public. Additionally, ensuring maximum user experience while navigating their website was crucial for both SEO rankings and customer satisfaction.

The client chose LinkGraph for their holistic SEO approach, which has proven results and is continually evolving to meet the latest industry demands. LinkGraph’s experience and innovative techniques made them the perfect partner for this challenging endeavor.

Solution

To address these challenges, the client opted for LinkGraph’s Custom Package Link Building Package. This comprehensive solution goes beyond simple backlinks, offering a dedicated account manager, real-time order tracking, a dashboard with live chat, content with rich media, daily keyword rank tracking, keyword strategy analysis, and access to premier publications.

LinkGraph’s team deployed a variety of rich strategies, leveraging Help a Reporter Out (HARO), digital PR, guest posting services, white label link building, and press release distribution. This diverse approach helped Google perceive the client’s backlink profile as more authoritative in a natural way.

The holistic SEO approach included authority building with high-quality links recommended by an SEO strategist based on Domain Authority or Organic Traffic. These backlinks were carefully selected from authoritative websites relevant to the client’s industry and linked to high-quality, relevant content. This strategy was crucial in making Google recognize these links as valuable sources.

LinkGraph provided the client with high-quality backlinks from authoritative websites with substantial traffic, all relevant to the apparel industry. These backlinks were embedded within well-researched, rich content, ensuring that both Google and the audience perceived the content as highly authoritative and informative.

The team employed best practices for authority building, including anchor text variety, natural inclusion in content, linking from diverse relevant sources, and creating backlinks gradually rather than en masse, which could be flagged as artificial link building by Google.

Results

The client experienced remarkable results in just 4 months, with impressive growth across various metrics.

Their organic keywords skyrocketed by 2,537, while monthly organic traffic surged from 438,935 to 636,606 – a staggering 45% increase, translating to nearly 200,000 new monthly organic visitors.

The long-term results from March 2023 to September 2024 were equally impressive. Organic traffic climbed from 477,490 to 638,606, marking a steady 33.33% growth in the long-term. Organic keywords expanded from 48,188 to 77,918, showcasing a 61.70% increase.

Keywords ranking in the top 3 positions more than doubled, jumping from 4,147 to 9,347 – a phenomenal 125.46% growth. Keywords in positions 4 to 10 also saw significant improvement, increasing from 7,409 to 10,217, a 37.90% boost.

Perhaps most notably, referring domains nearly doubled, rising from 6,399 to 12,679, representing a 98.12% increase.

Impressed by these outstanding results, the client has decided to continue their partnership with LinkGraph, recognizing the value of their holistic SEO approach in driving sustainable growth and enhancing their online presence in the competitive apparel e-commerce landscape.