Fly Fishing eComm Niche Scales its SEO and Enhances its Users’ Shopping Experience

The client is a fly fishing e-commerce business that offers the widest selection of fly tying tools, supplies, and fly fishing gear from top manufacturers, focusing on delivering quality products at great prices with a fast, easy, and fun shopping experience.

This case study demonstrates how the client leveraged an SEO strategy to increase their online visibility, reach the right audience, and deliver the best user experience.

Challenge

While the client offered a wide array of fly tying tools, supplies, and fishing gear, their niche focus presented a challenge—ensuring that the right audience found the relevant pages in a competitive, narrow market.

Although their product range was impressive, they needed SEO to reach the right customers, not just to drive traffic but also to create a smooth and engaging user experience.

The client turned to LinkGraph’s team for its expertise in Holistic SEO, knowing they would not only attract qualified traffic but also optimize the website for both search engines and users.

Solution

The client selected LinkGraph’s Small Business Boon Managed Services, which provided a comprehensive package of authority building, onsite content creation, web development and technical SEO, access to Search Atlas software, an account manager for support, and detailed monthly reporting.

LinkGraph’s holistic SEO approach focused on building authority through high-quality backlinks from relevant websites in the client’s industry, using a variety of anchors, sources, and content types to create natural-looking links that boost credibility.

The Search Atlas software provided cutting-edge keyword research, topical mapping tools, and an advanced AI content assistant that helped create high-quality, SEO-optimized content.

Search Atlas’ AI content assistant revolutionizes SEO by automatically identifying relevant NLP terms, creating images, mapping topics, analyzing competitors, and generating specialized content.

For e-commerce, it enhances product pages with detailed descriptions, proper heading tags, strategic keyword placement, and category-specific FAQs. This comprehensive approach significantly boosts both SEO performance and user experience.

The blog was completely overhauled with clear categories and topical mapping to establish industry authority. The AI generated optimized pages with rich content, adhering to technical SEO and UX best practices. The client further enhanced their strategy by inviting guest authors, diversifying their blog content and expanding their reach.

Technical optimizations further enhanced the client’s website, improving speed, mobile-friendliness, and overall SEO performance while maintaining an excellent user experience, fulfilling their goal of providing fast and enjoyable shopping.

The homepage was redesigned for optimal user engagement, featuring a clean layout, intuitive navigation, and prominent product categories. The enhanced UX not only boosts user satisfaction but also strengthens SEO performance and search visibility, creating a win-win situation for both users and search engines.

Results

In just 10 months, the client experienced explosive growth. From August 2023 to June 2024, their monthly organic keywords skyrocketed by 55.7%, leaping from 4,990 to 7,771, while their organic traffic soared by a staggering 142.6%, from 10,032 to 24,338.

Since the start of the partnership in January 2023, traffic nearly doubled, surging from 12,508 to 24,338, a 94.6% increase.

The impact on rankings was equally impressive—top 3 keywords shot up by 166%, from 315 to 838, and keywords in positions 4 to 10 jumped by 91.2%, from 600 to 1,147.

Even referring domains saw a dramatic rise, climbing from 2,256 to 3,752, an increase of 66.4%. These results underscore the undeniable success of the SEO strategy in driving significant growth.

The results surpassed the client’s expectations, with LinkGraph’s team not only driving massive improvements in traffic and rankings but also enhancing the overall user experience. The client is confident that the services will continue to propel their business forward in the competitive fly fishing niche.