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Problem:

Personal injury law firms need to have a strong online presence to maximize their clients, which is a real challenge, as the local competition is intense. Our client approached LinkGraph due to a decline in search rankings and low organic traffic, with competitors enjoying strong reputations. They needed innovative strategies to stand out in this competitive sector.

The client’s content lacked relevant keywords, quality backlinks, and effective technical and on-page SEO techniques. To boost the site’s organic traffic, it was essential to adopt specialized SEO measures that focused on creating relevant content with appropriate keywords and employing link building to secure high-quality backlinks.

Solution:

LinkGraph has extensive experience with SEO for law firms, allowing us to thoroughly understand our client’s challenges and provide tailored solutions. The client chose our Managed Business Basic Plan, an SEO package, a plan that includes local SEO, technical SEO, on-site content, on-page optimizations, link building, and more.

Our specialists began with keyword mapping to identify the most appropriate terms for the industry while analyzing competitors’ keywords driving traffic to their sites. By discovering relevant keywords, we pinpointed opportunities for blog content creation with SERP results tailored to our client’s local demands.

Additionally, we performed link building to identify the best sites for implementing backlinks from authoritative sources and created informative, engaging content for these backlinks. This tactic is crucial for ranking, as Google will see these backlinks as high quality and relevant.

This strategy not only increases the site’s organic traffic but also attracts a targeted audience that may be interested in the client’s service.

Results:

Within less than six months of efforts, the results exceeded our client’s expectations. The client’s site became more attractive and authoritative to the audience.

This led to a significant increase in organic traffic, higher search rankings, and greater local visibility, with more than 891K impressions. We also achieved significant keyword performance improvements. We increased the number of organic keywords by over 240, boosting organic traffic from 727 to 939, an impressive 84% increase.

Additionally, we secured 22 new keywords in the first three positions on Google searches. As you can see below:

Despite the highly competitive law industry, our comprehensive solution provided insights into the terms and keywords used by the competition. This allowed us to create unique and relevant content for our client, securing a prominent position in Google rankings.