The Ultimate SEO and Digital Marketing Resource Network

Problem:

The personal injury law firm noticed low brand visibility and organic traffic for its website after analyzing its metrics. They approached LinkGraph to address these issues and prevent further decline in their digital presence.

While the client had existing backlinks, they wanted to increase their number with relevant, authoritative backlinks to improve search engine rankings. They also wanted to use proper keywords to get more discoverability.

Solution:

The client chose the Everest Link-Building plan, which included new monthly backlinks, keyword strategy analysis, daily keyword rank tracking, a dedicated account manager, content with rich media, publications, full access to a dashboard with live chat and real-time order tracking.

LinkGraph focused on researching keywords relevant to the personal injury law sector that would engage the target audience. The LinkGraph’s team identified keywords with high visibility in search engines and aligned them with the site’s purpose for backlink implementation.

This keyword research aimed to find terms that would enhance their position in the search engine results page (SERP). The goal was not only to improve the site’s search engine rankings but also to target the right audience, increasing qualified traffic, phone calls, and overall brand visibility at the same time.

Additionally, the anchor text strategy in link building focused on branded anchors. This means LinkGraph further strengthened the client’s brand, making it more recognizable across the web.

Link building was another part of this strategy, as backlinks are a confirmed ranking factor in Google’s algorithms. The LinkGraph’s team found relevant, credible, and industry-relevant sites for linking opportunities and created original content that included contextually relevant links back to the law firm’s website.

The LinkGraph’s team ensured that visitors were genuinely interested in the content of the linking sites. This is crucial for maintaining engagement and relevance, which also helps improve SEO results. LinkGraph also verified that those sites had high-quality backlinks and confirmed that the destination domain was recognized as an authority.

Results:

In less than six months, Google recognized the website’s increased authority and relevance. This transformation significantly boosted their overall search engine ranking potential. During this period, branded traffic surged from 2,797 to 8,502 (204% increase).

Additionally, the total organic traffic rose from 6,760 to 19,340 (186% increase).

Due to these impressive results, the client chose to continue collaborating with LinkGraph to achieve even greater success with the best SEO strategies.