Restaurant equipment supplier escalates organic traffic with keywords and backlinks

Problem:

Our client initially faced a significant lack of market visibility. However, their goal wasn’t merely to increase traffic but to effectively communicate their value proposition to the right audience. They aimed to establish themselves as the premier provider of equipment, furniture, and supplies for restaurants across various regions.

However, the client lacked the necessary SEO expertise to generate qualified traffic, establish online relevance, and drive conversions. They required our specialized SEO services to identify and target appropriate keywords, develop audience-relevant content, implement effective SEO strategies, and execute link-building campaigns to secure high-quality backlinks.

Our comprehensive strategy was designed to enhance their digital presence, attract ideal customers, and improve their market position in the competitive restaurant supply industry.

Solution:

LinkGraph has extensive experience in SEO across various industries, enabling us to understand our client’s challenges and provide tailored solutions. They chose our Everest Link-Building package, which included a dedicated account manager, real-time order tracking, content with rich media, keyword strategy analysis, link building, daily keyword rank tracking, and more.

Through our keyword strategy analysis, we identified industry-specific keywords and topical terms. Over time, organic keywords increased from 11,797 to 16,432, marking a 39.29% rise. By leveraging these keywords, we identified opportunities for blog content creation that resonated with our client’s local audience needs.

Their backlinks grew significantly from 11,041 to 288,972, a remarkable 2,517% increase. Implementing backlinks from authoritative sources and creating engaging, informative content played a crucial role in enhancing their rankings.

Our approach not only boosted organic traffic but also attracted a qualified audience interested in the client’s offerings.

Results:

Our efforts surpassed expectations, with monthly organic traffic soaring from 4,141 to 20,297 between August 2023 and June 2024, marking an impressive 390% growth.

We successfully brought over 600 relevant keywords to top 3 search engine page results (SERP) positions and positioned over 2,000 keywords between positions 4 and 10, significantly enhancing discoverability.

In the last 11 months, impressions and clicks have steadily increased, totaling 99.9 thousand clicks and 10.5 million impressions.

It’s worth noting that this restaurant supplier has been with LinkGraph since October 2020. From the start of our partnership until May 2024, the client’s monthly organic traffic has increased by 932%, and their organic keywords have grown by 556%. This clearly shows the advantages of being a long-term LinkGraph client.

This substantial improvement in search engine rankings and organic traffic has positioned the client for long-term success, underscoring the effectiveness of specialized, monthly SEO strategies. LinkGraph’s expertise continues to empower clients to reach and engage their target audiences effectively, driving sustainable growth and visibility.