SaaS Marketing SEO strategy

The foundation of any SEO strategy is keyword selection. The best keywords will have a high search volume, lower keyword difficulty, and drive qualified traffic to a website. But for SaaS brands, industry-specific language gives keywords very high search intent, making them more competitive to rank for. This drives up the CPC of SaaS related keywords in paid media campaigns, eliminating this marketing channel for many newer SaaS startups on a smaller marketing budget.

Finding different types of keywords — both short and long-tail keywords — that present more opportunities to appear in many search engine results pages is the best way to compete in the SaaS industry. Strategies like keyword clusters can help improve site rank by producing great content and blog articles that have relevance to the content clusters and link back to the key pillar landing pages on your website. These content pieces can help you earn new keyword rankings while also developing your topical authority and depth in your SaaS niche

The SEO professionals at LinkGraph will perform extensive keyword research to identify the best keyword opportunities in your SaaS market. The target keywords and queries for your SaaS SEO campaign will not only be those your target audience is already using, but those that your SaaS website stands a strong chance of ranking for and converting from. With the right keyword strategy, you can earn new SaaS clients and reach your business goals more quickly and cost-effectively.

Even for organic SEO, niche keywords can be very difficult for newer startups to rank for, even with the right keyword targets and on-page optimization efforts. This means that any successful SEO strategy must also be aggressive in off-site tactics to build links from multiple referring domains. A healthy and expanding backlink profile shows Google that your SaaS brand has credibility and authority in your specific SaaS space.

The best way for your SaaS brand to experience exponential growth is through building links in reputable, industry-specific, high-level publications. LinkGraph specializes in earning SaaS companies industry-specific backlinks with contextual anchor text that provide Google with a clear understanding of what your on-page content is about.

At the end of the day, there is only one right way to do link building. LinkGraph’s copywriters create original content and our outreach team earns placements on reputable publications that are compliant with Google’s algorithm. In order to rank for the competitive keywords that populate the SaaS marketplace, link building is the most important SEO tactic. For many SaaS companies, link building is the difference maker that propels their website to appear in Google search for relevant keywords in the SaaS industry.

In addition to earning high-quality backlinks, a steady stream of new content presents endless opportunities to expand your customer base, target specific keywords, and earn loyal customers. Our content marketing team will develop topic ideas in your SaaS vertical and create high-quality content that potential customers at the bottom, middle, and top of the funnel will all find useful, informative, and valuable.

Our original, engaging, search-friendly content will help drive more traffic and establish your software company as an authority and expert in your industry vertical. The sale of SaaS products usually requires multiple touchpoints, and providing valuable content can give consistent opportunities to reconnect with and reach out to high-value leads. Content marketing is great for SaaS lead generation, and with every new type of content you create — ebooks, blog posts, tutorials, or webinars — you create new opportunities to rank in search results and earn new customers.

Every piece of content that LinkGraph creates is optimized for SEO performance with the help of our proprietary copy optimization software. As a LinkGraph client, your SaaS company will also have full access to our software and can use it to develop content in-house and improve your SaaS SeO strategy at all levels of your organization.

In order to rank on the first page of Google, your SaaS website needs to be optimized for the high-value keywords in your industry. On-page content includes all of the visible content on your website but also the title tags, meta descriptions, and other HTML elements that form the back-end of your website.

Product pages, homepages, blog posts, and any other landing page on your site should be optimized for the keywords you want to rank for. Every new page of content on your site gives your SaaS brand a new opportunity to optimize for a keyword with strong search intent, or to link back to the pillar pages in your content clusters.

The foundation of on-page SEO is creating high-quality content that is valuable to users and well as well-understood by Google crawlers. SaaS businesses who take the time to do on-page optimization can see immediate ranking improvements in just a few short weeks.

Our digital marketers are technical SEO experts. From HTML tags, internal links, page load times, site architecture, and rich snippets, we make sure every part of your software website is efficiently crawled and indexed by search engines. Track the impact of our technical optimizations in real-time with your easy-interface customer dashboard.

Our SaaS marketing agency can perform advanced on-page optimization techniques with internal links, schema.org markup, XML sitemaps, SEO A/B testing in Google Search Console, and more to ensure the best results with your SEO efforts in the long term. Depending on your business model and SaaS product, we find ways to maximize your SERP real estate to drive more clicks and organic traffic.

A technical SEO audit can help your brand understand why your website is failing to perform better in search engines or why your click-through rate is low. With a few technical optimizations, you may be able to immediately improve traffic from search engines and see your site move up in rankings and revenue in your SaaS market.

After your website visitors arrive from search engines, the work of optimization is still not finished. Conversion rate optimization is essential in order to transform that searcher intent into a buying decision. Searchers may not be ready to make a purchase the first time they visit your SaaS website, but carefully placed lead capture forms, free trial signups, CTAs, or free tools can generate an email address or phone number that opens up a conversation that eventually leads to a purchase decision down the road.

This type of strategic web design is crucial for B2B SaaS companies where the next step in the sales funnel is usually product demos, free trials, or some other type of product marketing. There are different ways to improve the conversion rate of your entire site, and LinkGraph’s design choices will depend on the specific needs of your SaaS customer, whether searchers find you primarily on desktop or mobile devices, and how much information is needed in the buying journey before making a purchase of your SaaS product.

Our web development, design, and UI/UX team will improve the conversion rate of your SaaS website. After studying the buyer’s journey and user pain points across your website, we make the necessary improvements to product pages, site structure, mobile experience, CTAs, and chatbots to improve the overall page experience and produce tangible results for your brand. Whether you want more demos, bookings, or sales consultations, our data-driven approach will turn increased traffic into increased revenue.

Due to the competitive nature of specific keywords that have high levels of search intent, CPCs in Google Ads can be very expensive for any SaaS company that wants to run a PPC campaign. This doesn’t mean that paid media is not an effective marketing campaign, it simply means SaaS companies need to be smart about their budget and campaign settings to make sure they get the most out of every click.

Ideally, paid media should be paired with a strong organic search strategy in order to improve search KPIs across your SaaS website. A skilled SaaS marketing agency like LinkGraph can provide a managed, tailored campaign that invests your budget wisely across multiple digital channels. After sharing with us about your SaaS business’ unique needs, our marketing agency will have a better idea of what the right direction is for your website to gain the most growth online visibility, and lead traction.

LinkGraph has years of experience studying keyword data, identifying target markets, and driving the most qualified traffic through PPC clicks. Our optimized campaigns can help improve your quality score, ad relevance, and ultimately your bottom line, because the most optimized, efficient campaigns will end up decreasing the overall cost you pay for click in the ad auction. For more insights on the best practices of Google Ads and PPC campaigns that LinkGraph employs, check out our ultimate guide to paid media ebook.

Through strategic keyword targeting, data-driven PPC campaigns, and conversion-optimized landing pages, we help drive qualified leads to your site. The right target keywords can lower your overall cost-per-lead and increase your digital marketing ROI with higher quality clicks and conversions.

For B2B SaaS companies in particular, closed-loop analytics and integrations with CRM platforms like Hubspot and Salesforce are essential to track leads that arrive through search engine optimization efforts. It’s an important thing to be able to quantify the ROI of your SEO and marketing efforts in the long run, and integrations will give you the clarity you need to know where each of your SaaS clients and inbound leads came from.

We help your in-house marketing team link Google Analytics and Google Search Console with your CRM platforms so you can have the metadata you need to track buyer journey from user search to final purchase. This type of analytics will help you better understand your marketing funnel and buyer’s journey, so you can continuously optimize and improve for every new client.

With optimized on-site content, clear messaging, and engaging user experience, SaaS brands can transform their websites into conversion machines. There are many great ways to acquire new customers, but nothing like SEO can help you do so at such low cost-per-acquisition. For larger and smaller businesses, organic SEO and content strategy can help turn searchers into customers.

Improve your brand awareness at both the bottom and top of the funnel. Blog posts, email marketing, and social media channels can all be important factors in growing your brand, but Google results are the first thing potential buyers are most likely to come across. If content from your SaaS website keeps showing up for search terms related to your industry, potential buyers will associate your brand name with expertise and authority in your niche.

SEO engine Optimization is a great way for new startups entering the market to catapult growth and shoot past competitors, but it also allows for your software company to grow in the long term. Our LinkGraph SEO specialists have the skill set to keep traffic coming to your site and converting for years to come.