How to Choose a Keyword Your Site Can Rank For | Search Atlas Tutorial

Keyword research is the cornerstone of SEO. Selecting the right keywords is crucial for your site’s visibility in search engine results. In this guide, we’ll walk you through the steps to choose keywords that maximize your site’s ranking potential.

Understanding Domain Authority (DA):

1. What is Domain Authority?: DA is a measure of your site’s credibility and ranking potential in search engines.

2. How to Check Your DA: Utilize the LinkGraph Bulk DA Checker. Simply:

• Input your homepage URL.
• Verify you’re not a robot.
• Click “View” to get your DA in seconds.

Diving into Keyword Research:

1. Using the Search Atlas Keyword Researcher Tool: Begin by entering potential keywords related to your services or products. These should be terms you believe your site can rank for. After entering, click “Analyze”.

2. Interpreting the Results: The tool will display vital metrics for each keyword:

• Keyword Difficulty: Indicates how challenging it is to rank for the keyword.
• Search Volume: Shows how often users search for the keyword.
• Cost-per-click (CPC): The average cost advertisers pay for a click on an ad targeting the keyword.
• Pay-per-click (PPC) Difficulty: Represents the competition level in PPC advertising for the keyword.

3. Selecting the Right Keyword: Choose a keyword with a Keyword Difficulty lower than your DA. Dive deeper by selecting “View Details” for a comprehensive keyword report.

Evaluating the Keyword Report:

1. Historical Data and Trends: Examine the keyword’s historical trend. An upward trajectory, combined with low Keyword Difficulty and high search volume, indicates a prime keyword to target.

2. Comparing Domain Ratings: Scroll down to see the Domain Ratings of top-ranking URLs for the keyword. If your site’s Domain Rating surpasses these, your chances of ranking in the top SERPs are significantly higher.

Conclusion: Effective keyword selection is pivotal for SEO success. By understanding your site’s Domain Authority and leveraging tools like Search Atlas, you can strategically choose keywords that enhance your site’s visibility in search results.