There are thousands of review sites and data aggregators across the internet. From Yelp and TripAdvisor, to Angie’s List and your GMB listing, it’s no small feat to keep your business listings up-to-date and consistent for users and search engines. With our network of thousands of the most important business directories that major search engines crawl, our local SEO agency will maximize your online visibility through submissions across all these major directory platforms.
Google will look to your Google Business Profile to understand key information about your business. It will also show searchers this profile when they click on your name in the Google Map Pack. Our SEO service includes setting up your profile, or making sure that it includes every element it needs to increase local keyword rankings and push more visitors to your website or physical location.
Showing up in the Google map pack is make or break for most local businesses. When users search for local options near them, the Google map pack makes it easy for them to find the information they need to make a decision of whether to choose your local products or services, whether directions, store hours, or contact information. Our SEO team will make sure your local business leverages every advantage so you can edge out your biggest local competitors in the map pack.
When another page links to your business, it’s equivalent to them casting a vote of confidence in your product or service. At LinkGraph, we make sure your backlinks come with location-based anchor text or other local language that helps you improve your local search appearances. Through 100% organic outreach to webmasters and publications, we earn you high-quality backlinks that build your local search visibility and overall reputation with search engines.
When a searcher enters a local query into a search engine, the search engine will crawl the web for the most relevant results based upon what appears on your webpage. From targeting long-tail keywords, to having locally-focused blog content, to including your physical address in your header or footer, our local SEO strategists know the optimizations that will help make your site content more locally-focused.
Showing up at the top of the Google Map Pack can result in dramatically more phone calls or bookings for your business website. It can also increase foot traffic to your brick-and-mortar location, as users will get directions to your location from mobile search. For local businesses, having a strong SEO presence is one of the most affordable ways to generate more interest in your products or services.
If you’re not sure whether your local citations and directory listings are up-to-date and consistent, we can perform an audit to identify those discrepancies that may be holding your website back from appearing on page one for local search queries. Once we identify where your citations need edits or revisions, we can implement those changes for your business, saving you time and paving the way for immediate improvements in local search rankings.
There is very little chance of your local business ranking in search results if you do not have a strong base of positive reviews on major online review sites. Google crawls major sites like these to understand how your local business is perceived. Unlike citations, which simply state your business location or contact information, ratings communicate to Google about your local business reputation. Our local SEO strategists can help you optimize your business page within review sites as well as take advantage of positive reviews with features like schema.org.
If your local business has multiple locations, it’s important to have an individual landing page for each location. The content on location pages should have information that is specific to the geographic area the business is located in. Our SEO strategists will make sure you have the on-page optimizations you need, like location maps, CTA buttons, social media widgets, and keywords in your page title, so your location pages rank and convert.
Monitoring and responding to online reviews is an important part of local SEO strategy. You can outsource your review management to LinkGraph, and we will make sure your local business leverages each feature of these major review platforms to improve your customer support and your overall keyword rankings. From responding to reviews, reporting fake reviews, and optimizing profile pages, our local SEO experts will help protect your reputation.
If you have more than one business listing on an online directory like Google Business Profile (formerly Google My Business), Google will penalize your website and not promote your local business in search results. Most often, these duplicates occur through automation or data changes, but it’s important to identify them and remove them. Our local SEO experts will make sure that there are no duplicate listings so you can avoid a penalty while new customers find the accurate information they need about your local business.
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See how we’ve used local SEO services to increase web traffic and generate revenue for hundreds of local businesses.
Local SEO involves optimizing a website’s content to better rank for local or regional searches. Google uses three primary factors when determining local rankings: distance, prominence, and relevance. Local SEO involves optimizing your content to be as relevant as possible to user’s search, building your prominence signals through backlinks and local listings, and making sure your address is prominent in your website content so Google will promote your content to searchers in your regional area.
Most people use a search engine when looking for shops, stores, or services in their local area. That means the businesses that rank at the top of the Google Map Pack are more likely to earn bookings, phone calls, reservations, or foot traffic. Google wants to promote local businesses that have accurate business listing information, are relevant to searcher’s queries, and have a good reputation through online reviews and authority signals. To meet these signals, you will need to prioritize local SEO!
Our team will run a local audit to gain an understanding of your local website’s current organic presence. Then, we will make our recommendations based on our findings. Your optimizations will most likely include a combination of GBP optimization, local citations, link building, and on-site content to meet all of the core ranking factors of local search.
Reach out to our team to get more details about pricing options not outlined in our above packages. We can design a local SEO package that meets the unique goals of your business.
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Yes! We are a full-service SEO agency and offer a variety of digital marketing services. Let us know what deliverables you need in addition to local SEO.
Absolutely. Our monthly campaigns are a great option for local or small businesses looking for a holistic SEO campaign. Browse our managed SEO campaigns designed for small and local businesses like yours!